Posted: November 17th, 2021
A brick-and-mortar store with 50 locations in North America and about 10 locations in Europe is trying to make its presence on the internet. Its strategic goal is to increase online revenues by 20% in five years while retaining its physical store presence.
You are assigned to develop a plan for the online venture. It is your goal to make a difference. It is a for-profit model with brick-and-mortar and online models to channel the revenues. You will need to use one of the online business models that complements the brick-and-mortar model. In developing a plan, you must take into consideration the potential ethical concerns, social impacts, and legal issues involved in undertaking the venture. Keep in mind that some of the customers are in EU, so make sure applicable EU privacy laws are followed.
In a well-written paper, develop a plan that addresses the above considerations. You should include the following in your plan:
Your paper should also meet the following requirements:
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