Hbc, inc., through its subsidiaries, operates approximately 600

Posted: August 1st, 2022

HBC, Inc., through its subsidiaries, operates approximately 600 retail stores in Canada.
The stores sell a range of merchandise, including men’s, women’s, and children’s
apparel, accessories, cosmetics, home furnishings, and housewares. Senior management
has decided that HBC needs to tailor merchandise more to local tastes, that the colours,
sizes, brands, and styles of clothing and other merchandise should be based on the sales
patterns in each individual HBC store. For example, stores in Newfoundland might stock
clothing in smaller sizes or brighter colours than those in Regina, or the HBC in
Vancouver’s Oakbridge Centre might include a greater variety of makeup shades to
attract trendier shoppers.
a) How could information systems help HBC’s management implement this new
b) What pieces of data should these systems collect to help management make
merchandising decisions that support this strategy?

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